Conscious Capitalism: Business for World Good

Hi, I’m Lynne Brodie, strategic visionary, business intuitive and flow state expert, getting you into your flow zone and genius zone so that you can fire on all cylinders at once, all the time. Today we’re going to continue and we’re going to talk about employee engagement and shifting your business model, because it’s the key to your business being successful. There’s a Gallup study that’s out. Gallup does study every year or every couple of years, and employee engagement is at an astoundingly low 15% worldwide. I know, and it’s not getting any better. It’s only going to get worse. Why? Because the generational gap in the employee workforce. The generational gap we’re going to talk about today because they look for different things in a company. They look for different things in being engaged in the workforce and in being engaged in the role that they hold in your company and the position and stake that they take.

So what are those things? Well, first of all, the old business model is to put profits first and only think of profits, but the new business model is about conscious capitalism. It’s about doing business for good, so it’s about putting people first, your clients and your employees. It’s about, plus the planet, doing good, giving back, providing a product or service that simultaneously serves your clients, supports your employees and solves real problems. That happens to be something that I’m an expert in and what I do for my clients. But that is the new model of conscious capitalism for the last couple of years and going into the decades that follow if you want to keep your company prosperous and you want to keep it growing. You’re thinking, “I don’t know, Lynne. I’m doing okay right now and we’re a Fortune 500 company. We’re doing fine,” but I know that you know that you have an employee engagement problem, and you’re struggling, and you’re struggling to find a way.

It’s not in the benefits that you give. It’s not in the vacation days that you give. It’s not in the amount of money that you pay. Sure, all those things are important, but they really want to know what you’re doing to do good business, who you are. It’s your brand. The workforce and the generational workforce, of course, was made up a lot of baby boomers, but today 174 million in the U.S. alone are comprised of Millennials and Gen Z, and they look to get positions differently. They look at what they want to be differently. They look at their roles differently. They look at are you doing business for good? They don’t take a position based on that you’re the one that’s going to pay them the most amount of money, so how do you change your model to conscious capitalism? And what is conscious capitalism?

Conscious Capitalism is really the balanced approach between capitalism and socialism, and there’s a huge conversation out there about that going on now and all of those entities. But there’s an easy solution for you, and that’s conscious capitalism. So conscious capitalism, about doing good, has four components to it. It’s about higher purpose. What is your company’s higher purpose? It’s about stakeholder orientation, which comprises of your ecosystem, everyone in your ecosystem, not only your clients and your employees, but how you extend out, include your vendors in your brand, in your brand promise and how you do business with them as well. It’s about conscious leadership. Do you have a leadership that empowers your staff and your teams, or are you still using the old command control approach of just telling them what to do as opposed to asking them their opinion?

Every company that I ever worked for, I had 28 years in Fortune 20 companies and working for the Global 100. Everyone, you go through the interview process, and everyone wants to know how you’re unique and what you bring to the table. They look for, they narrow down, they invest a lot of money in their interview process and try to look at who is the best person to bring in based on uniquely what they bring to the table. But once you get inside, they forget all about what you bring to the table and they never really tap into that anymore, thus the problem with employee engagement, because they’re not acknowledging who you are. They’re not respecting who you are, they’re not asking your opinion and what your solutions are for things. They’re just telling you what to do. In fact, they don’t even comprise your role and talk to you on the onboarding process, how your role specifically gives to your team, your division, and the overall company structure, and how you’re helping them to meet their goals other than from a profit centric position, which again, as I said, the changing model and the changing workforce is not looking for that.

They’re looking for all of the other parts, not just the hard skills, but they’re looking about what they’re interested in and how they can help further and work for a company with a great purpose, a great brand, a great cause, someone that’s really looking at social impact in the world. So how can you do that? Well, let me ask you. So now that I talked about all those areas of conscious capitalism, how healthy is the heart and soul and the brand of your business? How are you going to look to change your model to conscious capitalism and your culture to that of conscious capitalism and a company that does good, that does business for good, that has a social impact? My clients work with me because of my years of business in corporate America, that I’m also an ICF credentialed coach, that I’m a business intuitive, and that I helped put you into your flow state to get you into your consciousness, because mindfulness is your most progressive technology.

All of those things converging together, I work with high-end entrepreneurs and corporations to invent new products and services that simultaneously support their clients, serve their clients, support their employees and solve world problems, how to come up with that unique blend and that unique offering that they can set themselves apart. Be a disruptor.

Is that something you’d like me to help you with? If it is, you can reach out to me. You can either message me on LinkedIn, call me directly at (707) 867-1157, or you can email me at Lynne@lynnebrodie.com. Or you can look at my website to look at some of my offerings and workshops and ways that I can work with your teams.

I hope that I’ve been able to help you today and give you something to think about and how it is that you need to move forward, how it is that you might be able to start to solve your employee engagement issue. We’ll continue in on this on the next segment. Talk to you soon and have a great day.